Social Media Campaigns

Persona: Sweet Tooth Sarah

Age: 28
Location: Minneapolis, MN
Occupation: Marketing coordinator
Income: $50k–$70k
Interests: Instagram-worthy desserts, small local businesses, coffee, weekend outings
Pain Points: Wants fun treats fast, hates long lines or sold-out specials
Values: Aesthetic Treats, flavor variety, local support
Shopping Habits: Buys treats for self-care, birthdays, girls’ nights, and seasonal events

Sunshine Sammies Insta Reel

🍋✨ This Week’s Sprinkle Drop is HERE!
Say hello to Sunshine Sammie! — limited-time, joy-filled, and made with real citrus magic 🍋🎉
🎥 Made fresh daily. Only at The Sprinkle Spot.
📍Minneapolis | #SprinkleSeason

CTA: "Try it before it melts "⬇️

Sunshine Sammies Pinterest Post

🍋 New Flavor Alert! 🍋

THE SUNSHINE SAMMIE

Bright, fluffy, and full of colorful crunch. Try this week’s drop at The Sprinkle Spot in Minneapolis.

#BakeryInspo #CuteDesserts #SprinkleSeason

Goal: Boost awareness + in-store visits for a featured item
Target Audience: Millennials and Gen Z who love playful, photogenic treats
Tone: Fun, fresh, locally-loved

The Sprinkle Spot Facebook Story

Goal: Drive hype + foot traffic

Poll: What is your favorite Summer Flavor?

Coconut
Strawberry
Lemon
Raspberry
Blueberry

Organic Facebook Post

Goal: Boost Brand Awareness

You want more people — especially in your local area — to discover The Sprinkle Spot.

Engagement: “Would you choose sprinkles or no sprinkles? 🍦 Comment below!”

#TwinCitiesTreats, #SprinkleSpotMN, #IceCream

The Sprinkle Spot Email Campaign

Website Banner

Free Gift with $75+ Purchase!

Treat yourself to gorgeous nails AND a surprise gift!

Shop now, sparkle later!

While supplies last — don’t miss out!

GET DEAL HERE! https://www.colorstreet.com/nailtopiacraze

#colorstreet #nailsofinstagram #freegift #colorstreetstylist #nailinspo #shopnow #sparkleandshine #MochaMousse